Lane Bryant Responds to ABC's Censorship Comments
Lane Bryant Responds To ABC’s Censorship Comments
Lane Bryant: ABC Memo Confirms ABC Rejected Lane Bryant Ad
MEDIA RECORDS SHOW LANE BRYANT ADS WERE TREATED DIFFERENTLY THAN THOSE OF VICTORIA'S SECRET
COLUMBUS, Ohio, April 22 /PRNewswire/ -- Lane Bryant today released a memorandum from ABC, Inc. today rejecting its Cacique ad from a number of programs including Dancing With the Stars.
The memo dated April 9, 2010 said, "UPON APPROVAL, THIS COMMERCIAL IS RESTRICTED FROM THE FOLLOWING PROGRAMMING/TIME PERIODS (ET): Post 9 PM: Extreme Makeover, Home Edition and Wipeout, Animated Wonderful World of Disney, Wonderful World of Disney, Dancing With the Stars, America's Funniest Videos, Game Shows."
"ABC's statement that 'Lane Bryant was treated absolutely no differently than any advertiser for the same product' is simply not true. It was only after we got the rejection and raised the fact that they were operating under a double standard that they reluctantly agreed to put us in the last pod of the program. The Victoria's Secret ads, which had aired on Dancing With the Stars prior to the date our ad was rejected, were not subject to the same restrictions. We have records of their ads airing in earlier time slots," a Lane Bryant spokesman said.
"There was absolutely no rationale for us to be relegated to the back of the bus, when our ads were no more risqué than those of Victoria's Secret. The only difference is the size of our models. We would have expected better from a company owned by Disney," the spokesman for Lane Bryant added.
SOURCE Lane Bryant
Member Comments
Most Recent Comments
davidbrizel
It's about time that women who look like what women are supposed to look like as opposed to those who look like boys with women's faces get the recognition they deserve for their tantalizing beauty. The "thin is in" movement began around the early 1970s, while I was in junior high school, and I didn't like it then, and I don't like it now. Throughout history until about 1970, women who look like Ashley were the female models of society. Just look at photos and artwork of "beautiful" women from pre-1970. They had meat on their bones in "all the right places." But since then, men have been brainwashed by gay fashion designers who want women to look like teenage boys to find skinny attractive. Historically, it just isn't natural. And those who cannot see the difference between Ashley and someone who is obese with fat "in all the wrong places" have fallen victim to this fashion propaganda perpetrated on unwitting straight men for these past 40 years. Ashley, you are a "10." Case closed. As for my kids who are between 10 and 15, they have seen far more risquer images than this commercial portrays, and they are not the worse for it. Wake up, America, it is the real world.
Replyladyjp
It is time for plus-sized women to stand together and fight all the discrimination. The commercial was beautiful and the world needs to change its idea of beauty. We are constantly being fed info that we need to be skinny, but we need to recognize that this is a money making decision by the health and beauty industry. If women were made to fee that they are ok the way they are, they wouldn't spend the billions trying to alter themselves.
ReplyAmandaPanda
ABC should be ashamed. Those women on DWTS are wearing less than the model.
ReplyLounger Ray
Ladies, don't give your business to ABC, they don't deserve it. The commercial was a nice one, it's life.
Replylizamaemckay
I contacted ABC.com with my concerns. I got back this message: Thank you for your note to the ABC Television network. I hope our statement below clears up any misunderstanding you may have about the Lane Bryant commercials. “Their statements are not true. The ad was accepted. Lane Bryant was treated absolutely no differently than any advertiser for the same product. We were willing to accommodate them, but they chose to seek publicity instead.” Thank you for your interest. Now ask me if I buy that. The email address it's sent from is outbound only, so I couldn't respond even if I wanted to. How am I supposed to have my concerns addressed if all I get is rhetoric and no chance to respond?
ReplyJustineCredible
I have two teenage nieces who I would hate to see develope eating disorders because of the messages to be TOO THIN in todays media! This is OUTRAGEOUS that ABC would do this!
ReplyLindyC
I look forward to ABCs comment and how they are going to spin in.
Replybuggin98
I also sent a coment to ABC, getting the same generic response back. the choice was made not to show the commercial on iits original date because the way society has become-you MUST be stick thin, you must have NO curves, no shape. Case cosed...Ashley has a gorgeous shape! If the people working for ABC, as well as FOX, would sit back