Dangerous Curves Ahead!
On Heels of the Red Bra “Too Hot for TV” Firestorm, Plus Size Leader Turns up the Heat with Debut of Sizzling New Lingerie and Ready to Wear Ensembles
Celebrity Plus size Models Ashley Graham and Lizzie Miller Headline Jaw-Dropping Runway
Las Vegas, NV– Less than a year after a plunging red bra ignited a media firestorm and became an instant YouTube Sensation Lane Bryant – creator of the Cacique lingerie ad deemed too hot for television – turned up the heat as it debuts dozens of sizzling new lingerie and ready-to-wear ensembles in the brand’s first return to the catwalk in nearly a decade. The show took place on February 20th at Planet Hollywood on the Las Vegas Strip.
Celebrity plus size supermodels Ashley Graham, the sensationally curvaceous star of the now award-winning commercial, and Lizzie Miller, who rocked the world by fearlessly showing off her “wobbly bits” in a photo spread, as well as Sydni Sales, a Las Vegas native and winner of the “Be a Lane Bryant Runway Model” contest, headlined the runway of voluptuous beauties flaunting fashionably jaw-dropping looks. From feathers, leather and lace to studded silver grommets and sparkling crystals, the audience enjoyed an evening of over-the-top fantasy scenes – from a sexy Paris boudoir, to a sweltering arid desert, to a wilder-than-wild West, to the peak of bad-girl biker chic.
Only the animals wore less than the models on the runway.
“When Ashley Graham sauntered out of the house in last year’s Cacique commercial wearing only red lingerie and a trench coat, she slammed the door on the long-held societal perception that size can’t be sexy. Curves not only can be sexy – they ARE sexy,” said Jay Dunn, Vice President of Marketing, Lane Bryant. “Our Red Bra ad campaign was never about creating controversy – it was about proving a point: more than half of American women are plus size and they have every right and reason to proudly show off their assets and feel beautiful and confident. This fashion show is a ‘coming out party’, a celebration of fashion and fearlessness – not only for the Lane Bryant and Cacique brands, but for the millions of women who have joined the groundswell of support to rewrite the rules and throw the world a curve.”
Click here to watch behind the scenes footage.